Pop star Rihanna advised fans on Thursday to erase Snapchat after the social media app ran an ad making fun of her 2009 beating at the hands of then-boyfriend Chris Brown.
Shares of parent business Snap Inc. were down almost five percent on Thursday, and were altering hands down almost four per cent at $17.20 a share when markets closed on Thursday. The shares are now worth about the like exactly what they were priced at when the business first went public in an IPO in 2015.
” SNAPCHAT I know you understand you ain’t my fav app out there! But I’m simply attempting to find out what the point was with this mess!” the vocalist reportedly wrote in an Instagram post on Thursday, one that appears to have given that been deleted.
Author Genette Cordova shared a screengrab of her post prior to it was apparently erased.
Rihanna responding to Snapchat’s ad. I can’t believe they did this. pic.twitter.com/TpHQIXTm4j
” You invested money to stimulate something that would purposefully bring shame to DV victims and made a joke of it !!!,” she stated, describing domestic violence.
” Shame on you. Toss the entire app-oligy away.”
The Wild Thoughts singer, 30, was speaking out after Snapchat earlier today asked forgiveness and took down an advertisement on its platform for an online video game called Would You Rather! that revealed photos of Rihanna and Brown with the captions “Slap Rihanna” and “Punch Chris Brown.”
R&B vocalist Brown pleaded guilty to assaulting Rihanna in 2009. When a photo of Rihanna’s bruised face was released, the attack made headlines around the world. Snapchat stated in a declaration previously today that the advertisement “was evaluated and approved in mistake, as it breaks our advertising standards” and was eliminated on the weekend.
Snapchat on Thursday stated the advertisement was “disgusting and never ever ought to have appeared on our service.”.
“We are so sorry we made the dreadful error of permitting it through our evaluation procedure. We are examining how that happened so that we can make sure it never happens once again,” the company stated in a statement.
Rihanna’s comments were the most recent criticism for Snapchat. Its shares lost about $1.5 billion in market price in February after social networks celeb Kylie Jenner, who has some 105 million Instagram followers, tweeted that she did not like the Snapchat website’s redesign.
“SNAPCHAT I understand you know you ain’t my fav app out there! R&B singer Brown pleaded guilty to assaulting Rihanna in 2009. The attack made headlines around the world when a photo of Rihanna’s bruised face was released. Snapchat said in a declaration earlier this week that the advertisement “was reviewed and authorized in mistake, as it violates our marketing standards” and was gotten rid of on the weekend.
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