Yukon’s caution labels that drew a link in between drinking and cancer danger are gone for good..
” Naturally, I’m dissatisfied,” said Brendan Hanley, Yukon’s chief medical officer of health, on Thursday.
The labels were presented with a splash last November, as part of a Health Canada-funded research study job. The Yukon federal government emerged as a trailblazer, as cancer warning labels had not been affixed to booze before in Canada..
And, surprise — the alcohol industry didn’t like them.
Within weeks, the job was stopped and the Yukon federal government started talks with industry representatives and the researchers leading the project.
On Thursday, the territorial government said the research study task would continue with two other alerting labels that had also been introduced last fall. One offers suggested guidelines for low-risk drinking, the other reveals a standard drink size..
The cancer stickers have actually been canned..
” This compromise was proposed by the researchers, as a method for us to continue,” said John Streicker, Yukon’s minister responsible for the Yukon Liquor Corporation.
Streicker said he’s met agents from the industry groups, Beer Canada and Spirits Canada, but he doesn’t know exactly what they’ll think about the modified project.
” I can’t promote them about how they will opt to respond,” he said.
” I think the preference of the producers is to not have labels, duration. And not to have a label research study. I believe I’ve heard that from them.”.
Other new labels will still be used.
The scientists, based at the University of Victoria, desire to identify exactly what, if any, effect alcohol caution labels have on customer mindsets and behaviours.
” The world has actually been watching, and I can feel a cumulative sigh of relief that the study now will continue, albeit in its modified type,” Hanley said.
” If we can show a favorable result of these labels, we then can be able to make a better case in the future for including specific caution or advisory messages, such as the recognized causative impacts of excess alcohol consumption, and the risk of cancer.”.
” I think the choice of the manufacturers is to not have labels, duration. And not to have a label study. I think I’ve heard that from them.”.
Hanley also said the cancer labels weren’t a total bust, as far as public health is concerned.
“The discussion that has gone on locally, around the country, and internationally over the last couple of months … has certainly raised public awareness of this risk,” he said.
“So in that way, we’ve already benefitted.”
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