iPhone 11 Launch in Focus as Apple Sends Invites for September 10 Event

Apple sent out invites on Thursday to a September 10 event at its Silicon Valley campus where it is expected to reveal a new-generation iPhone. In its trademark, tight-lipped design, Apple disclosed little about what it prepares to highlight in the Steve Jobs Theater at its headquarters in the city of Cupertino, nevertheless, rumors indicate the iPhone 11 models will include the A13 chip. Among the 3 expected iPhone models, two are said to consist of an OLED panel, whereas the third iPhone will maintain the LCD screen.

For several years now, Apple has hosted events in the fall to introduce new iPhone models ahead of the Christmas holiday shopping season.

Introduction of “iPhone 11” handsets would come as the global mobile phone market tightens and Apple makes a concern of offering digital content and services to fans of its hardware.

New iPhones are anticipated to boast enhancements including ramped-up processing power and camera capabilities, but no transformations or offerings for super-speedy 5G telecom networks that are starting to take shape.

Apple last month provided stronger than expected lead to the just-ended quarter as growth from services helped balance out weak iPhone sales.

Chief executive Tim Cook stated the business had its “greatest June quarter ever– driven by all-time record income from services, speeding up growth from wearables, strong performance from iPad and Mac and significant improvement in iPhone trends.”

Long the driver of Apple’s profitable maker, iPhone profits overall was down 12 percent from last year to $26 billion.

The premium smart device market has grown increasingly competitive and total sales have actually cooled as an absence of stunning development has actually caused individuals to wait longer before upgrading to new designs.

Competitors in the premium smartphone market likewise field champs to combat for market share during the prime shopping season.

Google generally holds a Fall event to launch brand-new Pixel mobile phones powered by its Android software application.

Samsung recently presented a new-generation Galaxy Note large-screen handset starting at $950 and said it will work better with Microsoft so that services work better across its array of devices.

Apple lost more ground in the shrinking smart device market last quarter, with a sales tracker stating the tech giant was pressed off the top-three seller list by a Chinese competitor.

Apple fell to 4th location in worldwide smart device sales, delivering 35.3 million iPhones in the 2nd quarter compared to the 36.2 million systems shipped by Oppo, according to a report from IHS Markit today.

South Korean consumer electronics titan Samsung stayed in top place with 23 percent of the marketplace, having delivered 75.1 million smartphones, China’s Huawei delivered 58.7 million smartphones to declare 18 percent of the marketplace, IHS Markit computed.

Other smart device market trackers such as Counterpoint Research and International Data Corporation concluded that while iPhone deliveries sank in the 2nd quarter, Apple remained in 3rd location what it pertained to global shipments.

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